At Dubai Watch Week 2025, Emirati artist Mattar bin Lahej sits down with Carla Keldawy, Managing Editor of Revolution Watch Arabia, to explore the artistic journey that led from a building that “speaks Arabic” to a watch that speaks pure visual poetry. In this conversation, Mattar discusses the creative philosophy behind the new BVLGARI × Mattar bin Lahej Octo Finissimo — a timepiece that transforms Arabic calligraphy into contemporary sculpture. Every curve, every stroke, and every engraved letter channels Mattar’s bold artistic vocabulary, seamlessly merging with BVLGARI’s modern design language to create a wearable canvas of culture, heritage, and forward-looking creativity. More than just a luxury watch, this collaboration becomes a dialogue between tradition and modernity. Mattar reflects on how the Octo Finissimo’s architectural purity offered the perfect stage for calligraphy to evolve into form, depth, and movement, resulting in a piece that brings Arabic artistry into a new dimension of horological expression. Filmed at one of the world’s most influential gatherings for watchmaking, this conversation offers a rare glimpse into the mindset of an artist reshaping how culture can be experienced — not on walls or façades, but on the wrist.