At Dubai Watch Week 2025, Wei Koh sits down with Jonathan Brinbaum, Head of Watches at BVLGARI, for an in-depth conversation on the evolution and future of one of contemporary watchmaking’s most defining design languages: the Octo Finissimo. Jonathan reflects on the legacy he inherits — shaped by Guido Terreni and continued by Fabrizio Buonamassa Stigliani — and how BVLGARI has established itself as the modern benchmark in ultrathin, design-driven horology. Eleven years after the Octo Finissimo’s 2014 debut, the collection remains a symbol of Italian elegance, architectural purity, and mechanical sophistication, reaffirmed by BVLGARI’s most recent GPHG recognition. Wei and Jonathan explore how the Finissimo was conceived as a design-first watch, where every component — from movement to case to bracelet — had to be engineered specifically to serve its ultra-slim silhouette. They discuss how shifting market tastes, including evolving preferences in case diameter, present opportunities as well as significant challenges, given that maintaining thinness demands a complete re-engineering from the ground up. The conversation widens to BVLGARI’s dual identity: respectful of icons such as Serpenti, yet boldly forward-looking through innovation, materials, and artistic collaboration. Jonathan explains how BVLGARI’s mastery in miniaturization now extends across collections, from Finissimo to women’s mechanical movements, and how the brand continues to build “the future” — a message literally inscribed on the newest Octo Finissimo artistic collaboration. Filmed at one of the most influential gatherings for global watchmaking, this conversation offers insight into how BVLGARI balances heritage and progress, and how the Octo Finissimo will continue shaping modern horology.